Some of you might know that I am part of the team at Less Rain.
Over the past few years Less Rain has been quietly leaving their digital pond, swapping it for the vast ocean that is visual identity, brand building and strategy.
And with success, winning “Brand of the Year” at the Bicycle Brand Contest 2018, and this year both the Corporate Identity and Parts & Accessories category at the Automotive Brand Contest – awards initiated by the German Parliament and judged by the German Design Council.
The visual identity for The New Aero has been selected "Winner" as has the product itself, the 'Razor' – a forged directional wheel for Tesla's Model S.
Less Rain has arranged a celebratory 10% discount with our friends at TNA, so if you're looking for new performance wheels for your Tesla head over to thenewaero.com and use "ABC2019" as voucher code during check-out.
We are also happy to send you a printed copy of Less Rain’s new mobility portfolio, with a selection of our best car, e-bike and future mobility projects. Just drop us a line or give us a call.